To maximise your marketing investment, you need to fish where the fish are! Having spent time on profiling your target market, you should find this step of the process much easier. You now need to give consideration to how you are going to reach your target audience. To do this, write a short statement which describes your perfect customer. It is worth taking an extra step and thinking about what your bullseye target market looks like. Behavioural: What do they do? How do they consume media? Is it online or offline? What sites or publications?.Psychographics: How do they think? What are their interests, values/attitudes, likes/dislikes and so on.Demographics: Who are they? What is their age, gender, profession, income and so on.Take some time to note down the following about your target audience: Having a clear profile of your target customers will help you weed out the ‘maybes’ and ‘nevers’, and ensure that your marketing activities are targeted and cost-effective. The first step you need to take is to define your target market. How can you successfully market and grow a business without this information?įollow these 3 simple steps to help you identity and reach your real target market. It may sound obvious, but there are many business owners who give little consideration to who will buy their products or services before they begin their marketing. With limited marketing funds, it is essential that you talk to the right people – your potential customers. One of the biggest challenges that small business owners face is ensuring that they are talking to their target market. Target Audience 3 simple steps to targeted marketing
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